BDO amongst the most valuable global brands

This is an exceptional achievement and success - BDO is amongst the 500 most valuable global brands. This is BDO’s first appearance in the ranking, in 475^th place – indicates the “Brand Finance Global 500 2021” report.

The brand’s value in the ranking has been assessed at USD 4,3 billion, which accounts for approximately 40% of the network’s total revenues.

- This is an excellent result. The BDO network is made up of 1658 offices throughout the world, in 167 countries, with well above 90 thousand employees. A place in the ranking of the most valuable global brands is an exceptional success, especially when we consider the fact that the assessment covers a very difficult year – the year of the COVID-19 pandemic. But maybe it is because it was that year, when all of us operated in a coronavirus reality, that BDO was noticed and included in the report. The conclusions are very clear and simple: the most in value was gained by those companies that focused on technology and invested in modern work and cooperation tools – commented Andre Helin, BDO Managing Partner.

He further added that the BDO network has for many years consistently realized a strategy of investing in new technologies, in proper work tools for its employees, but mostly in modern client cooperation tools.

- The pandemic allowed us to utilize our tools to their full extent. We were able to support our clients in practically every aspect of their business. What is more, the pandemic only strengthened our involvement in the development of our resources. Our investments are continued and expanded. All to fully realize our mission: “People helping people achieve their dreams”.  I am certain that all of our actions will lead to another increase in the value of the BDO brand in the coming years - summed up Andre Helin.

Source: brand-finance-global-500-2021-preview.pdf